Door drop campaign

[fub]

Hi all,

I've got a friend who works for a direct mailing company, they deliver leaflets & flyers to homes all over the country.
I've managed to get a half price deal for a trial run.

The company can target homes using 15 demographic profiles and will post my leaflets in a solus scheme (only my post is delivered on that drop).

It's only costing me $45 to hit 1000 targeted homes. I was going to use 3 profiles:
1) Students,
2) Single men mid / high income
3) Low income / low education.

Each with a different bonus code. I'm going to be promoting Party on CPA codes.
I know 1000 is a small number but i wanted to give it a trial first.

Has anyone ever tried this before?
Any advice on what the drop should be? Standard Party flyers or standard Party business cards? Or something else?

I may alter the promo slightly so main text would read "$100 extra for students" etc. rather than the standard "$100 extra".

I also have the choice of when the drops happen, either mornings or between 4.00 - 8.00 in the evening. I guess mornings for mums and evening for the men?

Interested to hear your thoughts.
Obviously i will post any results.

Cheers
Fub

[pokernow]

What country do you live in? Is it legal to promote poker rooms like that in your country?

[fub]

Originally posted by pokernow@Feb 7 2006, 09:17 PM
What country do you live in? Is it legal to promote poker rooms like that in your country?

I'm in the UK,
Do you know what the laws are conserning offline marketing?

thanks in advance

[ClarkePromotions]

You're OK if your in the UK. It's OK here in Brazil too... and in a few other countries - but if you live in USA or Canada I wouldn't touch offline promotion with a stick.

[PokerMaster]

UK is ok as far as I know, (i havent been arrested yet...)
There is poker and gambling advertising everywhere, so I don't see why it would be a problem.