Should I embark on this marketing campaign?

[sooty]

I have an offer of an ad in a magazine. I forget whether the price I got quoted was for quarter or 1/8 of a page but here is the deal:

- men's lifestyle magazine
- national audience
- 18-30 yr old core audience
- higher than national average income
- nearly 300,000 weekly readers
- minimum 4 weeks placement (magazine is weekly)
- for those 4 weeks, total cost is circa USD 3,500

At this stage I don't want to mention the country of issue (I am looking at a few).

What do you think? Will it be profitable? Has anyone done a similar campaign?

Looks like I would need something like 10-15 CPA signups (I will do MGR though) to make it worthwhile.

What I like about it though, is that it is highly targetted.

thanks

I know they said they have 300,000 readers. Ask them how many actual copies they distribute. Also find out if their distribution is audited and by whom.

[PKing]

Interesting question. In my opinion, the risk / reward in this situation is too good to pass up. The risk? I can't see you getting zero real money players out of it. Let's say, worst case scenario, you recoup half your investment. But the possible reward? I can easily see you making multiple times your investment back based on the demographic of this magazine. Could provide for a nice steady stream of new players if it works out and you continue advertising with them. I'd do it, the bold get rewarded in this industry.