Just keep in mind 2 things when someone is contacting you to advertise
1. Do you want them around long term, or make some quick cash. If you want them around long term, you must make a deal that is good for both parties.
2. Think about it from their stance, with the traffic that you have, what deal for them, will they get a good return on. No one is going to spend $200 a month if they are making $200-$300 in return. They will go invest that $200 somewhere else where they will make more.
With out your stats, we can't give you a industry norm.
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