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This is debatable and I am no seo expert but I have done some tests and some of my non-gambling links out rank backlinks from other poker sites for the same terms.
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When I found that tool I thought it ws my godsend...I mean really here is a little thing enter my site it tells me whats wrong and presto I fix it...I dont think you can rely on these things to be accurate...who knows maybe I am wrong just I have never seen any difference by using these tools.
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Hit my first goal ....now just need to push it a little bit further
You have to get your on-page stuff down, but I was talking more about after that. Once your site is seo'd well, is there an advantage to buying PR6 or 7 links even if they aren't related to your site.
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I personally would much rather have an in text link from a page that is directly related to my anchor text rather than buying a link on a pr6 site that has no relevance. Im not saying they don't help, but I think links from related pages go further with google.
It's just an indicator that things aren't right and gives some basic advise like missing "alt" tags - as I figure it the closer you are to 100% in those scores the better you off you'll be.
But hey...I ain't applying for the job - I was just chucking in some things that have worked for me.
I now rank #3-#8 for my most important terms for one of my sites and just got a 2 text line site to PR2 in a month using an experimental test so I can't be doing that bad - although I certainly used to be that way.
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Ya, I realize I can't hire top people in the field. It's impossible because they know that they are worth a fortune. Thats why the thought of sending a smart motivated employee to the school of hard knocks.
Adam
Hey I would bet for $10k you could get the guys from Poker-SEO.com for 6 months and some change.
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I'm a WAHM (work at Home Mom), I primarily write gambling content like poker reviews, and gambling news, as of right now I'm writing about the WSOPE. You could say I'm a gambling Affiliate Webmaster I review poker portals, and I am against the US Gambling ban!