Organic hits and selling question

[kaus]

I have been keeping a really close eye on my organic hits especially those that I have not made any effort to use myself.

I have a certain one that I am not sure what to do with. Since the In the last week there has been 74 hits for this.

I am just not ure how to use it if I can. I am not ranking for it, I have not submitted to directories for it.

The keywords are in relation to poker strategy and fairly commen if you were someone searching.

Anyway before this starts to make no sense at all, my question is how do you get these people to linger in your site a litlle after the article is finsihed?

Should I be promoting something to them that has to deal with software or ebooks or a room?

I don't want to seem like I am bombarding the visitor but at the same time I think I may be losing some here.

These keywords have been consistant now for 4 weeks.

Any thought