Tips to get sub pages to rank highly

[J S]

Just wondering if anyone has any tips or knows some keys to get your sub pages to rank highly for keywords instead of just your home page.

I'm mostly wondering about google. More or less we come up on the front page for some fairly obscure searches on google for some content that we wrote.

When someone happens to search for the keywords we rank for, they see a link to our home page and not a link to the actual article. The article is probably 4-5 months old now and has been on our front page for about that long.

If we move this link to the content off of our home page, how do we encourage google to list the sub-page instead of the home page when someone searches for the same keywords? If anyone knows any tips / strategies / ideas it's certainly appreciated. Thx in advance.

Get an authority site to link to your article using the keywords you want to rank for.

[J S]

Thanks Randy. I figured this is probably the best way to do so altho semi-sorta difficult depending on the authority site (s) willingness to link to you. Any other tips/practices we should incorporate to encourage this action?

Are links from other authority sites to the page w/ the keywords you want the only way, or just the most efficient/best way?

[Nick0r]

Other ways are making sure your site structure works with the keywords you want those internal pages to rank for.

Homepage link to yoursite.com/poker-foo.php with the anchor 'poker foo' and the words 'poker foo' (or similar) in the title of the page will mean search engines will obviously realise that the page with information on 'poker foo' is contained on poker-foo.php. Don't go overboard though - make use of related terms and terms that aren't in the same order.