They do work and did work GREAT for me a few years ago......but when I did a ton of offline marketing, online poker was still a huge buzz and probably when many of us signed up for our "first" online poker accounts.
So keep this in mind, most serious poker player are not going to be influenced by a flyer or offline sales piece. You can still bring in new players with these but I remember when I was doing offline hardcore, poker was no where near as commercialized as it is now.
With all that said, offline marketing does have it's place but probably wont be a main source of income if you're just starting out.
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