It depends on how and where you distribute them.
If you hand them out randomly then it's a bit of a waste of time.
I would suggest finding the places where poker players will be and do it there.
Get someone to hand them out who is talkative, apporachable and friendly.
Pubs usually have poker players in and is a lot better than just putting through any door.
A flier with a bit of talk to the person receiving it about the site or whatever you are promoting will gain a lot more interest
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