Billboards on cars?

[bahh]

Is it a good idea to drive around with a pick-up that has large billboards on each side during the rush hours in large cities? I saw this in Asia when I was in a taxi a few months ago and it is a really cool idea. The illuminated ads rotated so people in the traffic jams had a few to look at so it was a little more dynamic than just an ordinary billboard..

Is this a good or bad idea? Maybe the target group in not right..

[AceHigh Pino]

I think they're definitely a pretty solid marketing idea. These things are always goig up and down the strip in Vegas -- although granted most of them are for hookers and strippers, lol. But they are starting to make a big splash in my state of Arizona....from Geico to Chase Bank, a lot of big companies seem to be jumping on board.