Advertising on sites who doesn´t have anything to do with gambling or sports

John M · #1 09-21-2006, 12:47 PM

I have thought about advertising on about 10 different websites. I have looked at a few sites that has about 500-1500 uniqe visitors a day. Those websites are not related to sports and gambling, but to other things. I will have to pay about 15-30$ per month for advertising on these sites. Could it be worth it?

EDIT: These are NOT sportsites as i wrote before.

SunPoker.com · #2 09-21-2006, 02:29 PM

As I said in the other post, I would definitely give it a shot. Maybe try it out with 1 or 2 sites first and track the effectiveness. The worst thing that happens is that you're out of $40 or something. Sometimes you have to spend money to make it.

Mark

PokerProp · #3 09-21-2006, 03:54 PM

Quote:

Originally Posted by John M

I have thought about advertising on about 10 different websites. Most of them are sportsites. I have looked at a few sites that has about 500-1500 uniqe visitors a day. Those websites are not related to sports and gambling, but to other things. I will have to pay about 15-30$ per month for advertising on these sites. Could it be worth it?

I think you are saying your looking to advertise your poker sites on sports betting related sites? (or vice versa?)
I've done this in the past with decent results. I'm not looking to do the opposite: advertise sports betting sites on poker sites. It did well when I added sports book ads on my own sites so now I'm starting to brand it out.

John M · #4 09-21-2006, 04:48 PM

These are not bettingsites.

losercore · #5 09-23-2006, 10:06 AM

We all that know that banner ads are not as affective as we would like to believe. What I do notice are the times I click a banner ad is when something totally unique catches my attention for something I am looking for. If I was looking for HTML templates and on a site and there was an add that said "Custom Templates $10" I might click it. With that in mind if I was looking to buy a car you would have to have one hell of a catchy banner to get me to sign up for a poker room.

Unrelated banners should be within the same arena. For example I may be looking up drink recipes for some cocktails and see a banner for a poker site. While they are not related they do have similarities that might attract some attention. I would choose the sites carefully and not just throw up ads on any unrelated sites.

Stephen · #6 09-23-2006, 05:22 PM

Quote:

Originally Posted by losercore

We all that know that banner ads are not as affective as we would like to believe. What I do notice are the times I click a banner ad is when something totally unique catches my attention for something I am looking for. If I was looking for HTML templates and on a site and there was an add that said "Custom Templates $10" I might click it. With that in mind if I was looking to buy a car you would have to have one hell of a catchy banner to get me to sign up for a poker room.

Unrelated banners should be within the same arena. For example I may be looking up drink recipes for some cocktails and see a banner for a poker site. While they are not related they do have similarities that might attract some attention. I would choose the sites carefully and not just throw up ads on any unrelated sites.

I'd never click a banner (or text link for that matter), as I am more aware of advertising than the normal person. However, whilst banners have lower click through rates than other forms, they can still work (on the right site). As we are involved in the industry, we are not the average person, and the right banner might actually work for them as well.

I agree with Mark - this industry is about testing. One of these might just be a gem, so give it a test run, and keep going.

Just my thoughts...

Stephen

SunPoker.com · #7 09-25-2006, 10:49 AM

Quote:

We all that know that banner ads are not as affective as we would like to believe.

I used to think this, but recently I have found myself clicking on banners ads on non-gaming sites. If it is something you are very interested in and the banner is compelling enough, you will click on it still. At least I know I have been.

Mark

DealerDan · #8 09-30-2006, 07:55 PM

Quote:

Originally Posted by SunPoker.com

I used to think this, but recently I have found myself clicking on banners ads on non-gaming sites. If it is something you are very interested in and the banner is compelling enough, you will click on it still. At least I know I have been.

Mark

It might be interesting/fun to list any recent banner ads that we've recently clicked on. Two that I can think of are the "Fart button" one, and one which looks like a video of someone getting run over by a bus. They fall down in front of it, the bus comes right at them....then it's basically a "click here to see what happens next" type deal.

Don't know what that says about me

John M · #9 10-02-2006, 06:09 PM

I have put up 2 banners on 2 sites now. I will try this for a month now and see what result i ´ll get.

chern900 · #10 10-03-2006, 03:02 AM

I would think your deals would have to be very convincing and very catchy. Since these people probably do not gamble you would have to presuade them past their fear of addiction.