There needs to be a VERY clear news story or the press release has no direction. Either the site just launched, the site expanded, a new competition, etc.
What you have now just lists things the site does in ad form-- it needs to be like this:
____________
Tournament Tracker Gives Poker Players Edge on Competition
The new poker tournament tracker developed by two blha blha does this this shitsss...
JAN 3- Competitive Poker Tournaments have become incredibly popular and even more cutthroat—players are always looking for new ways to edge out and outdo their opponents. Now, the latest arsenal in the advanced poker players toolkit has arrived: the tournament tracker.. (exp of tournament tracker)
Developed by two founders of http://www.yoursitehere.com, they are excited about how tournament tracker will take poker to the next level. They are also excited about what this will bring to their already flourishing poker community. “The site already offers ____, ______, and ________, but [tournament tracker is also really sweet].”
________________
see how this is a NEWS/PRESS release and not an ad for the site...

just my thoughts hope this helps
dont be afraid to get keywords and info about your site into it but you need the framework of a "press release" first and foremost.