Revenue share for good sites, CPA for bad ones?

MrPokerToad · #1 03-02-2005, 04:30 AM

The consensus seems to be that revenue share beats CPA hands down. But I worry about taking revenue share at the less popular sites, because I'm afraid my player is going to move on to Party or Stars once they found out about it and try it.

I've done some analysis of my signups over the past 12 months at various sites. I calculated the total affiliate fees paid divided by the total number of real money signups. This is a starting point to compare CPA vs revenue share. If all my players stopped playing tomorrow, it would be a perfect comparison. But they won't (yay), so it undervalues the revenue share somewhat.

Anyway, some examples: at BugsysClub, a crappy site where I get revenue share, I'm only seeing $11 to date per real money account. Basically, people leave for greener pastures. Meanwhile, at Party, no matter what the signup incentive (none, $25, 20%), I see well over $75 per real money account. So while CPA would be a mistake at Party, and is an unavoidable annoyance at Stars, it seems like I'd be better off with CPA at Bugsys.

A site like Pacific, which offers $150-$200 CPA, is harder to judge, but that big CPA is an attractive sure bet. Especially 8 months ago, when Pacific's future was uncertain. I have been using only CPA trackers at Pacific, because of this uncertainty, but now that they are more successful I am considering switching to revenue share.

What do you think? Do other people prefer CPA for crappy sites? What kind of to-date comparisons are you seeing between CPA and revenue share plans?

--Toad

AceKicker · #2 03-02-2005, 01:18 PM

I agree. For smaller sites, I sign up with CPA. I think it's too risky to be on revenue share at sites like Bugsy's, MVP, PokerNow, etc. They could close shop or get bought out. You'd be screwed.

FeeRan · #3 03-02-2005, 07:59 PM

I've been having the same dillema with Pacific Poker... They are a pretty big site, but I'm not sure they will be generating as much MGR as Party... and with CPA that big its a HARD decision.

Anyone use MGR on Pacific right now? Whats your advice??

FeeRan · #4 03-03-2005, 10:33 PM

MGR or CPA on Pacific???????

Also, as I brought up in another thread, I think the more important question instead of asking should you do CPA for a certain site, is whether you should be doing CPA for your "$25 Bonus" banners, and MGR for your "20 percent bonus" banners.

MrPokerToad · #5 03-03-2005, 11:27 PM

Quote:

Originally posted by FeeRan@Mar 3 2005, 09:33 PM
Also, as I brought up in another thread, I think the more important question instead of asking should you do CPA for a certain site, is whether you should be doing CPA for your "$25 Bonus" banners, and MGR for your "20 percent bonus" banners.

I think this makes sense at any but the top, stickiest sites. At Party, though, I get better lifetime value with MGR even on the signups who use $25 bonus.