Who misses the good old days?

Those were the good old days, weren't they? If only life could be that simple again :P

I wonder what top position in Adwords for the keyword poker would be today if they were still allowing gambling ads.

[J S]

that was before my time. tell me stories of old, pappy


seriously, what kind of money were you guys paying for click? I'd love to hear, what kind #'s were you generating?

[mattc]

I too wish that that was still available :D
Never got to use it myself but sounds like it was actually worth paying $$$$$$$$ for the good spots back in the day.

[richardb]

The most I ever spent was 5 dollars per click and it was worth every penny. Some sites were paying as high as 20 dollars per click for keyword "poker".

[Stephen]

A few stats (all approximated)
Google: $2-300k monthly, Adwaods worked with a $15 maximum
Overture: $8-1,000k monthly, Highest bid got to about $27 per click
Findwhat: $1-200k monthly, Highest bid was about $20

It was fun! I wasn't advertising an Affiliate site though, so the ROI was higher...

Stephen

I averaged 37 cents per click on Adwords and had a terrific ROI. I spent up to $2 a click on some casino keywords though...those were the days...

[CasinoMack]

My per click ran the gamut. I never had budgets over 5k, but my ROI was phenomenal even at the lowest levels. Oh this was strictly google and findwhat. The UK sites are worthless and I'm convinced there are people somewhere just sitting in rooms clicking links to generate account replenishes at smaller ad search sites like espotting or whatever their new name is. That advertising was complete dogshit and I spent more there than anywhere else.

My per click ran the gamut. I never had budgets over 5k, but my ROI was phenomenal even at the lowest levels

I think this just goes to show why being at the top of google for your targeted keywords is so critical. Imagine if you were #1 in google for "online poker" for even 6 months......you would never have to work again.

P.S. #1 is Pokerroom.com....they have been for a while too.

[Stephen]

Originally posted by CasinoMack@Jun 19 2005, 09:51 PM
My per click ran the gamut. I never had budgets over 5k, but my ROI was phenomenal even at the lowest levels. Oh this was strictly google and findwhat. The UK sites are worthless and I'm convinced there are people somewhere just sitting in rooms clicking links to generate account replenishes at smaller ad search sites like espotting or whatever their new name is. That advertising was complete dogshit and I spent more there than anywhere else.

Don't underestimate the Uk Engines, especially with less opportunities in the US.

At Overture UK I was spending about $50k per month, with great results (and minimal click fraud).

Espotting can also work with the right targeting, and optimization. I was once spending about $15k a month there, with a pretty good ROI. There are click fraud problems, and you have to fight with them about this, but it can be worth the hassle. Yahoo Uk used to use Espotting, and ever since they dropped them for Overture, their quality and quantity dropped considerably.

Stephen