
There seems to be a lot of questions about incentive sites. I can't tell anyone how to run their business. I can tell you though that the PAW program and pretty much every reputable affiliate program in the industry will not continue paying CPA's to incentive marketers whose player value sucks.
It's simple math. If your players all average 1 deposit followed by $12 in rake so they can get their chip sets or whatever before they move on to the next site..............How does that make business sense for us to continue paying $100 - $200 CPA's on this type of player? These players are for lack of better words, bonus whores. They are using you to get a free gift, and the affiliate is using us to fund it.
The player is happy, the affiliate made great money, and at then end of the day, the card room just got raped as most of these players will never deposit again or play anywhere close to the amount that was paid out in CPA.
If someone can give me a logical response on why it would make sense for an affiliate program to continue shelling out large CPA's to this type of business model I am all ears. If your overall player value is decent however I have no problems with incentive sites.
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