thanks for the comments
If there is one thing I learned is there are no stupid comments or questions so here I goooo
I think my immediate issues are going to be members then traffic. Kind a "chicken before the egg".
How do I build up active members talking about poker without creating the traffic first?
I already have a reward program for active members and buying several hundred dollars in poker tournament entries to give out to members.
In addition, I was looking at keyword placement (has been good to me in past in different industry).
I've also set up a couple traffic generators in form of a top list and banner exchange targeting...well you

Casino/Poker affiliate site owners. Hoping to be able to build perm links with select members.
Buttttt like I said this is my first dive into this industry. And I know it's always different looking from inside out.
any comments on how to best approach my issues?