You can get news via RSS feeds or you can write your own. Many bigger affiliates will also just supply a link to the story or reprint the original story and reference the author and publication. This is very important.
I think it's good to have mix. Some original news stories and some that you have found or come across from another source.
The poker sites or blogs that I frequent on a weekly basis, I return because of the original content or news. Honestly I am not going back to poker sites to read another poker room review or read about strategy.
Think about what keeps you coming back to the spots you frequent, and then emulate it. Hope that helps.
