How do AMs feel about the PAW program?

[corpfan1]

Just wondering, I know there are a lot of AMs who read these posts...some even respond regularly which is REALLY nice to see.

My question for the AMs out there is:

How do you feel about the PAW Affiliate Program? Do you support us sending players this way, or would you rather us send players with OUR links of we are already part of the aff. program directly? Or do you not care as long as we are sending?

Just wanna know the take on this...

As I posted before with the issues with Titan right now, and what I have heard, and with the immediate NEGATIVE feedback when I mentioned the PAW deal from my AM, I am not sure what to think???

Thanks!

[Brandon]

Well I can give you a pretty unbiased opinion on this matter from both sides.

First and foremost hats off to Jeremy and the pokernews team. They gave us something that is unmatched. It is a great way to get higher CPA's and have centralized stats. Like any new launch they are going through the trials and tribulations that incur. I can see this in a couple months being a must do for all of you.

From the AM's side I was a bit reluctant to start this deal but knew it was a must have. It is a great way to make sure your product is pushed by the mass. With a new affiliate program like the one I was building, I understood that this is something needed to build the critical mass. Obv I would rather pay the standard CPA to you guys but if I can get you to push my site I will do what is needed.

I will go a bit further. To pay out high CPA's for a start up room is tough, you have to have a lot of capital to sustain the loss. Player values are horrible when you first start so dropping $150-$300 CPA's pretty much guarantees you are going to loss money in the first year at least. But your player base and player value grow parallel. So this is a must to do these (not to mention countless other deals in this industry) to grow your player base.

So its not ideal for AM's but it is very attractive.

As soon as things start meshing with the program and rooms, I think this is going to be incredible.

[edmc]

OK Brandon. what you are saying is CPA can be a gamble. Maybe on some cases you can hit a goldrush but be stuck on $150 when you could have collected 10k on MGR, but maybe you could have collected $150 & brough in $50 to the site. I always went MGR because it always worked out better, even when I was bringing in some low quality players.... I find it a very short sighted view from the sites considering many dont even accept US players so unlike FT it wont kill them. I doubt the UK will ever let the same senario, its too inbred in our culture

[edmc]

to add to this It would have to be really heavy traffic to kill some of these sites off......then they can still griping but within a month of starting out? they already offer friends rates so that can be discounted............ and as Bryan said in a previous post, communication is the killer

[pokermac]

Jeremy,

What sites are supported by the PAW program?

[Brandon]

Originally Posted by edmc

I find it a very short sighted view from the sites considering many dont even accept US players so unlike FT it wont kill them.

As an affiliate, that is the worst mindset. Don't ever expect to get paid a certain amount because it "won't hurt them" When you have 2k affiliates if they all had that mindset it would ruin any program.

Any affiliate that earns that kind of CPA has done it though showing results. They send hundreds of RMP's a quarter to deserve a high CPA. If you send 10 total players a month you can't expect a huge CPA, just like you shouldn't expect a high MGR. You have to prove results to garner a special deal.

Most non US sites go MGR anyways because most deals are rakeback related to the largest producing affiliates (players). So I think that is where the PAW system will work because no matter what you have the mass amount of numbers sent to rooms to except the high CPAs. But if you can produce high traffic of quality players you will get your own special CPA/ MGR anyways.

For this reason I am a HUGE fan of hybrid deals. Everyone is taken care of.

[SunPoker.com]

Originally Posted by corpfan1

How do you feel about the PAW Affiliate Program? Do you support us sending players this way, or would you rather us send players with OUR links of we are already part of the aff. program directly? Or do you not care as long as we are sending?

Online marketing is a lot of trial and error. I have high hopes for the PAW system, but I will have a better opinion after running this for several months.

I would just like to see more affiliates work with us. Whether that is with PAW or with us directly, it does not matter to me at this point.

Mark

[Marius]

We offer MGR deals also at Pacific and Casino on net if you consider share revenue can be better than CPA.

Originally Posted by edmc

OK Brandon. what you are saying is CPA can be a gamble. Maybe on some cases you can hit a goldrush but be stuck on $150 when you could have collected 10k on MGR, but maybe you could have collected $150 & brough in $50 to the site. I always went MGR because it always worked out better, even when I was bringing in some low quality players.... I find it a very short sighted view from the sites considering many dont even accept US players so unlike FT it wont kill them. I doubt the UK will ever let the same senario, its too inbred in our culture