Just a tip but when you write the press release you want to have the full original on your site.
People are more inclined and it's more benefitial for bloggers and websites to cite your article and not the press release on prweb or wherever you choose.
It crosses the line between "news" and "press release" but 90% of the articles submitted on prweb are news releases anyway. If its good and important make sure all the real details are in your actual article on your website and same with the other sites that are going to be mentioned.
If you really do have a good release you should get some good inbound links if its done right.
Those are just some things I do that might help you out. Good luck.
Later
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I'd rather be surfing
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