It is a bit of both for us, some sites we have plans for to use a specific domain name and others are just great type-ins... it all creates traffic to the main page.
if you have a specific idea that you want to work on right now then you should definately buy a domain name or two (or three or five if you think it is a good enough idea). PPP did say it right too though, if you don't have at least 1 quality site that the domains can either re-direct to, or drive traffic too then they are probably a wasted investment.
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J S
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