Expectations of Poker Affiliate Departments

[Jeremy]

Last year I wrote an article about what AM's expect from us. So today, especially with all these programs having issues I decided to make a blog post about what we expect from them.

I really wanted to call out a handful of rooms, but didn't feel like dealing with the repercussions this week. Enjoy and please comment in the blog if you'd like to speak your mind anonymously.


Expectations of Affiliate Departments and Affiliate Managers

[corpfan1]

I read it...and agree 100%...unfortunately it doesn't exist....can't understand why though!

[corpfan1]

One other thing that frustrates me....

Seems like a lot of AMs seem to think we have the contact info/emails of all the players we sign up! Most sign up through our bonus codes/trackers and we never hear/know about them again.

Isn't that what banners are for?

[bahh]

I wish all AMs would read that article..

[3jokers]

wow, that's a nice blog... can't stop reading Very well writen.

[Brandon]

Perfectly written Jeremy. Articles like this need to be written, read, and reread.

I think our segment of the industry need more affiliates turned AM's. I would never be as understanding as an AM if I wouldn't have started as an affiliate. I never segment my time on big affiliates or small affiliates, I am there for anyone almost 24 hours a day.

I have always tried to abide by the golden rule; when I was a small affiliate I would hate to be brushed aside and not responded to, so I would never do that to anyone else.

I think affiliate programs need to stop looking at affiliates as statistics, and more as partners.

[edmc]

You hit the nail on the head with every point. Mark & Ellen seem to be in the minority of affiliate managers who take time out of their day to keep affiliates updated but I bet it saves them a lot of time answering the same themed e-mails. A little communication goes a long way in many respects.

Edit : Add Brendan to the list

[kaus]

Agreed and nice article Jeremy as well as blog. I find for myself I have to wait with most AM's....some respond quickly and to be honest I would throw my Titan Am in there as well. He touches in with me on MSN once a week on a few things. It may not be needed quite as much but the fact that he makes that effort is great.

For an example of being brushed off...I sent out 4 emails each individually to my AM's to purchase direct buyins for a promo in a couple of months. I have yet to hear back from any one of them. These seats were going to be paid by myself. The emails were sent almost 2 weeks ago which in my honest opinon is now considered ignored in my books.

[Notspot]

Great article Jeremy! Particularly liked the archive links - v funny.

[Stephen]

Well written Jeremy. I agree that communication is the most important factor - honesty as always been high on my list of requirements for a succesful Affiliate Manager. It isoften not the easiest job, but you can still reply to and speak with all affiliates - big and small.

Stephen