[JasonD]

Hello. Thank you Jeremy for your book. Lots of great ideas. Maybe this is one that could be added.

The basic tenet of niche marketing is to create a mailing list and leverage its potential to make sales on a continued basis.

The best way to get someones email is to offer them something, like a story about Dead Man's Hand, The Top 10 On-Line Poker Tips, etc, and send it to the email address they give you. Armed with this list, you could promote numerous affiliate poker rooms and products like DVDs, books, etc. on a scheduled basis through the use of autoresponders.

If you have a site for Day Traders (like Poker Bulls) you could leverage this list even further by cross-promoting with other Internet Marketers who have their own lists related to your Niche Poker Site. For example, someone who runs a FOREX trading site should have a list of people. You market their product to your niche list of Day Traders and they do the same with yours. You send these prospects through the same channel (i.e. Free Product sent by email) to add them to your list.

The other positive is that you can survey your list to uncover other interests that your list members have and cross-promote with other Internet Marketers who provide those services/products or set-up another niche business for yourself.

Keep the ideas coming.

Jason