I think it is a rather funny name and my choice would be to use it and focus hard to collect stories, videos and other more or less amazing rivers...
If you chose to make in in a funny way i think your site could get traffic by social networks. The problem could be that the F-word are considered adult and therefore you get put in the dark in the social.
Maybee SEO wise you will get trouble, but there are other ways to get visitors.
It wont hur to try, but like someone above said. Do not put all eggs there...
If you want to go another way it is probably to start making porn and try to convince poker pros to star in them
Then the domain name for sure would work! :-) If i do not remember wrong there was some porn-videos with one of the pros on the net for a while. At least with a look a like... Do not know if it ever got confirmed if it was or not. Do not remember the name.