Just want to tip my hat to Cake Poker this Christmas, for an excellent move. A bunch of my players notified me today that they received this in the mail:
That's such a fantastic idea. Not only is it just a damn nice thing to do, but it creates such a strong brand loyalty, and also will generate so much word of mouth. It's such a unique idea too - so many players will be telling their friends & family(all of whom they'll be talking to over the holiday season) about this gift, and spreading the Cake name around.
I also received an ipod touch from Cake:
And I actually wrote an article on just why a gift like this can be more than just a gift - it can be such an excellent business move, and hopefully other affiliate/poker room managers can read that and take note
So big thanks to Shenaz, Rob & everyone else at Cake. I remember writing months ago about how impressed I was by the marketing and ideas that Cake have, and they continue to impress month after month