I am currently conducting a similar study. I have found that it helped get the forum more active, so in that respect it is good. I never planned for it to make any money, but more to build up the forum, get some of the old posters coming back that hadn't posted in a while, capture a few more emails that I could market to down the road, and to raise awareness of the new site. The freeroll is going to run next weekend, and I am gonna post how it goes later in my blog.
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