Your main offer, right on the front page is an incentive marketing deal. As a new affiliate, you need to steer as clear of this as possible. If you don't have this ok'ed by your affiliate manager, you need to take this down like 5 minutes ago. Even if you do, it's just not going to be profitable for you in the long run. I made this same mistake a few years ago as evidenced by the thread that I bumped about it. Don't waste your time or your money doing this . Spend that time and marketing money on other things such as gaining links, building quality content, writing press releases, etc.
Decide on one (or a couple) call to action keyword that will convert well and go after them. Make an interior page with these chosen keywords in the page title as well as in the m-e-t-a keywords. Use these terms in your text a few times, but don't over do it by stuffing them too many times. Get links back to this page that contain the keywords you are targeting. For example if you are going to target chan poker bonus code get some links back to that page on your site with the following text: some with "chan poker bonus code", "chan poker bonus", "chan poker code", "play chan poker", etc.
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