Great post Ramchip - your advice came just at the right time for me as I'm re-hauling my whole site and promotional efforts.
I've been forcing myself to remember what it was that attracted me to particular rooms and poker itself to start with - quite an eye-opener, it's very easy to go off track and forget why you started the site in the first place (for me it's not really about the money - although that does help
, but I want a site I'm proud of).