[Graham]

I'd use the $150 to either get the Alance guys to design a template for you, or run a contest on sitepoint/digital point for a new header and use a wordpress template. Then I would focus on redesigning the main page, so that it makes players want to play more online. For example, talk about news stories where local university players won huge online tournaments off low buy-ins (someone at Waterloo did it I believe). Rank the top sites that UWO students play at. Create a forum and run tournaments for UWO students with added value (ie. $5 tourney with guaranteed $100 prize pool and a cool UWO poker player t-shirt or something (again can probably get a cool design done through a sitepoint/DP contest). You could even give these shirts away to anyone that signs up through your site and joins the league. Hopefully you can get something out of that to get you started.