Ya, but he's ranking for a lot of stuff..here's an example, look at the 2nd listing ( pot limit omaha hi-low myths):
http://www.google.com/search?q=site:...&start=30&sa=N
He is #5 for that term (very obscure term but just an example):
http://www.google.com/search?hl=en&q...hs&btnG=Search
Multiply this by the 1000's of different pages they stole and all the different longtail keywords those articles rank for. They should never be the 1st result but should still get a bunch of traffic if I looking at this whole thing right.
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