I think the league idea with some sweet prizes (hockey/soccer/lacrosse related) and some general poker tutorials (for those who don't know how to play) would be a good way to go. Work out a really good deal with one of the sites for a nice high CPA (or hybrid) + cost of prizes (in exchange for advertisement of their site (good placements for entire league season) plus all the players you will bring) and host all the events there (per season of the league - maybe swith to a new one next season).
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