You can write off all your ad spend, your corp documents if you have a corp, a portion of your office, but its best to segregate everything from your regular spend. Don't write off suits, you are asking for trouble imo.
The hassle of being harassed by the IRS won't be worth any of the small write offs so keep that in mind. If it smells like fish, its a fish.
If you have a web business anything online related probably won't be a red flag. Like big advertising spending, hosting, domain buys, development costs, etc.
You can write off your accountant costs too. You can also write off your medical expenses, if you are self employed - Keep track of that, because that can be one of the biggest write offs.
I track all affiliate earnings in a spreadsheet, seperate poker on one sheet, casino on one, other aff earnings on other sheets, expenses on one.
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