I keep all data separate for sites. I find that way you can analyze trends, and adjust your promotions based on that. For example if you generate $50k a month at Full Tilt, then one month you generate 60k, you could look to see if there was anything special about that month - ie: a WPT satellite rake/raked hands promotion, and start promoting things like that more. In some cases I'll even e-mail the poker room/casino to see. Sportsbooks are where I notice the biggest trends up & down.
I stick to Excel as I'm very comfortable and experienced with it. I think for a lot of accounting software there may be trial versions available for you to play around with. Try a couple and see what you like best.
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Dealer Dan
Owner of the Dealer Dan Gaming Network. Read my article on how to Target and Profit from Freeroll Whores! Also free mentoring to new affiliates; PM me for details. Be sure to check out the Poker Affiliate Bible
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