I don't build offline, either, but I do block everything in a robots.txt file. I don't do anything stupid like announce my site on forums or let anyone see it until I have some good original content up (50 pages or so). Then I change the robots.txt file and start getting links.
Once the spiders start coming in, I update the site consistently and index page by page, as ed mentioned, and try to stay constant. Some sites get updated daily, some weekly, some monthly.
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