I would say if you're not a super site like Listings or News and are working up to that point, go with the urls, because they give more information about themselves in a marketing manner. I think alot of people get intimidated about simply directly downloading the software without seeing the site first.
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Poker Strategy - Online Poker Tables
Free Workout Routines  (in the making) - making 5 -10 bucks per day just from people typing the domain name in.
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