Quote:
Originally Posted by Notspot
I absolutely think it should be the last cookie the player downloaded that should be paid.
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If this is the way cardrooms wanted to do it, then that would be reasonable.
It would however cost affiliates as a group tens of millions of dollars a year.
A very common scenario is for a player to visit somepokersite.com, go to Fulltilt, look at things, and then close their browser. Then an hour or a day later think, "I'll try that Tilt site", and type in Google "tilt poker site" or something similar. They then click on the search result link. To many people's thinking here it was Google who "sold" that player (or Fulltilt search marketing).
Unlike now when somepokersite.com would get (valid) credit, no affiliate would be paid since the referal came from Google... and no, you can't have it both ways. The cardrooms won't say, "Last referal gets the player, except for Google, Yahoo or MSN, the marketing for which we spend millions on."
The bottom line is last referal would cost affiliates as a group maybe 25% of their income as all affiliates would lose out on later search engine convenience returns (and direct type ins probably too).