[themike537]

That might be slightly optimistic. If you look at it from a buyer's perspective, would you want to pay $100k-ish for a site making $4k/month in a constantly changing industry?

At 12 months revenue, you're looking at a value of $48k, which I think you'd have a much better chance getting if your site made $4k consistently.

But it really all depends on what the buyer's willing to pay, so start high and don't shortchange yourself.