I agree with Mark here. You gotta be selective in you reviews. One example is Full Tilt Poker which is considered to be one of the best rooms out there. If you write in your review that there are alot of sharks and tough players out there you wont attract any amateur players. Push on that they can play against the pros instead. That will attract amateur players.
Don't lie in your reviews but have in mind what target group you want to reach out to and adjust your reviews to it.
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