[xpertadvice4u]

I think there is a difference between reasons for doing reviews, that should relate to how you generate revenue.

If you expect your revenue to be from sales of advertising, then the more traffic you can generate, the better.

My understanding is the poker rooms pay affiliates for helping to market the product....they want to see their product exposed to the market - in favorable terms....and if you do a good job, they will reward you with CPA.

It would not be in their best interests to reward somebody who is criticizing their site....

Now, if you want to be a "let it all hang out" type of reviewer, blogger, whatever....and you can parlay being "controversial" into more traffic, then you are increasing your value as a place for people to just pay for advertising space - regardless of conversions.....so, you can afford to be more "ethical/honest."