If your feed is XML you can use AJAX without a doubt. You need a new coder.
Talk to a developer about AJAX and find out if your host allows PHP5. if so you have some new DOM/API options not available in PHP4 that can take advantage of what Java used to do but you do it via PHP. Very snazzy stuff and you get the benefits of Java and the SEO of PHP. Gotta love this stuff.
Again if you are on a Windows host (does not sound like you are) the MS AJAX with ASP 3.0/3.5beta is fantastic.
Anyway I would find a coder that does a lot of AJAX work and maybe even try to find one with PHP5 experience as well.
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