Hi Aaron,
I think it depends on the WSOP promotion that the poker room is offering. For instance, Sunpoker went with a MPP race, (player points), over a period of time and will just give away 100 WSOP seats to the top 100 MPP earners over a period of 6 months. The www.OneSickPromo.com did a great job of attracting new players and as a race, does a nice job of retention.
I have seen many WSOP promotions offer a series of qualifiers in order to get to a final in order to get to the WSOP. Those can work as well.
Mark
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