You can write about upcoming events such as WSOP, who has the most elaborate packages, the largest number of freerolls, etc.
Articles pertaining to a game that you seen somewhere on tv, net, or if you are fortunate enough, possibly live.
Room reviews, bonuses, player information, a game you watched at one of the rooms with the highrollers playing and the outcome., possibly articles geared to beginners who play freerolls, it's pretty much endless.
I would start with things that apeal to you when you search for "poker" things online and go from there.
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