[ozim]

Do you mean **** keywords? I think they don't matter at all nowadays. Of course you should have them but remember that SEs don't really care about them too much.

Don't overuse the words (so SEs don't feel spammed): minnesota poker, minnesota poker tournament - it's enough if you use 'minnesota poker tournament' as it includes 'minnesota poker'.

You can have quite a lot of keywords, but make sure they are diverse. So you can add for example: Doyle Brunson, Chris Moneymaker, Las Vegas, Bellagio etc. but don't do this: poker, poker sth, poker sth, poker sth etc.

Make a careful selection for the fraze you put between - ie. what appears on your browser's titlebar - it's something quite important for SEs.