They're comming from our website pokertipsfromthepros.com. We're running in a 9-10% conversion ratio for the month which has us running a negative compared to money spent in marketing. We've even gone to offering a $10 extra promotion to try and get the conversion back up without much luck. We were figuring on a minimum 20% conversion ratio to come out ahead of what we're spending, 15% would probably break us about even.
We've been running both regular google search and content network ads as far as the ppc goes, I've knocked the content network ads down to 5 cents per click due to the large number of clicks with very little results.
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