I've been in the leads business a long time. If 20 people out of 800 reopt into an email it generally means it was a very good qualified list.
I generated leads for another industry which sell for $25 each. Only 5% will re-opt into the email and about 20% are receptive to phone calls.
Talking online poker industry 2.5% re-opt in is extremely good. With this considered people buying email leads need to realize they do not have a very high value. Don't expect to get 2.5% on many lists.
I almost invented email spam. I started doing it in 1995 and it caught on big time once MSN dial up launched. I haven't done email spam in well over 5 years because it’s not really worth it anymore. Back then I could get 8% response on pure spam with a product that had a wide interest. When I stopped Spamming in 2001 I couldn’t even get ¼% response rate.
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