If you're in the US be sure to be careful of what you advertise. Look into the laws in your area about advertising bonuses, poker and gambling. You may find that the paper wont let you but an ad, but let you run a classified.
I have had great success with offline marketing but I have never advertised in a newspaper. I have advertised in magazines though. the ROI on magazine ads can be very low however.
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"Doing nothing is very hard to do...you never know when you're finished. "
But while playing online poker at Full Tilt Poker I use a Full Tilt Bonus Code to get a sign up deposit bonus. Duh!
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