When targeting potential players through newspaper and other offline marketing methods it is very important how you communicate the offer. By experience I know that it is quite difficult to get good results from offline marketing. Before you spend any money on this make sure you study the readers of the magazine and make a demographic analysis. The most important in the end is the offer (make sure you have an offer that is attractive to the readers). The offer have a higher chance to attract new players if it is related to the magazines content. Discuss with your account manager what is possible for you to offer.
Gustav Lipcsey
Regional Manager
Snowmen Solutions
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