[SunPoker.com]

I think you are going to get a varied response on this one. We typically think that a text link embedded with some relevant copy we are reading is one of the best converters, but this may not always be the case.

I can tell you many slots sites for instance do a nice job of converting customers with banners, because they envoke excitement and generally the slots customers are looking to have fun.

With poker sites, I think the right banner at the right location at the right time can do a good job of converting, but just throwing some banners up in random locations would not be as effective as strategically placed banners and text links.

What I would do if I were you is to test text links for a couple weeks, then banners, then a mix of both and play around with that mix until you get your optimal conversion rate. Your site is always going to be a work in progress until you find that BEST set up that yields you the most signups.

Best Regards,

Mark