My 2 misses for the month
1) 5 million emails purchased from www.spamfreeadvertising.com I got 0 signups until I emailed bitching about the no response. Coincidentally, I got 2 play money signups that night. Total ripoff, I doubt any mail was actually sent.
2) 200 direct mail packages sent to fraternities. Packages included a letter and 3 flyers each. Return = 1 play money signup
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