Here is a cool unique way to advertise:
USERNAME in online video games.
For example, using TIPS4POKER.com as my name on Counterstrike or Everquest. This may not be the BEST way to advertise but its interesting and unique and falls in the branding category. The more people you see with that name the more it sticks in peoples head and becomes a part of normal daily life.
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Affiliate Consultant Extraordinaire.
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