I think putting business cards in poker books in bookstores and libraries is a great idea. With that being said, I don't think you should limit yourself to just poker books. Why not sports related books. There is a huge connection between sports and gambling. You can even advertise your sportsbook you have on your website.
If you're looking for a gem to sign up under you, insert business cards into books relating to "Gambling Addiction."
C'mon, this is a business, don't get soft on me.
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