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UltimateBet Officially Becomes UB.com
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UltimateBet Officially Becomes UB.com

by kane posted Nov 17th 2009 at 20:04PM
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The biggest thing to happen to poker since the deck was invented is about to go down at Chipleader.

UltimateBet has officially become UB, and it's more than just a name change. The new UB is positioning itself as the trendier, smarter card room, focused on the passionate poker player who loves this game more than anything else.

The latest software update features a number of upgrades and improvements that will definitely please your players.

 

Updates include:

  • A complete Lobby redesign for improved navigation and usability;
  • New game filters empower UB players with a quicker more efficient way to weed out the games they don't want to see, keeping only their personal game selection in view.
  • Colorful tournament and ring game icons have also been added in this product release allowing players to get familiar with them, and easily spot their favorite games at a glance.

Additionally, an overhaul of the tournament schedule adds over 30 new guaranteed tournaments and $1 Million-plus in guaranteed prize money to the line-up. UB's improved tournament blind structures have been welcomed, and the launch of synchronized breaks is universally applauded amongst the growing breed of multi-table online tournament player.

There is also exciting news for affiliates, the new image means that you'll be able to attract from a pool of new players who might have passed up UltimateBet in the past but are intrigued by the new UB. And the newer image will help lure in younger players too, helping you grow your player-base and increase your revenue.

This is indeed very exciting and UB will release new promos very soon to assist your promotions even further.

The UB team will be rolling out the new website, marketing campaign and more in the coming weeks so make sure you are checking the Marketing Tools section of PAW for the latest banners featuring UB’s new logo.
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